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ACADEMIC PROGRAMME

Workshop 5 - Breakout I
AI and Pricing of Transactional Work

DATE & TIME​

LOCATION

🗓️ Thursday, August 27
🕐 11:30-12:30 

📍 Grand Park Hall 1–3

Organised By

Organised by the SCILL Board

Description

Building on Part I, this Breakout explores how AI is reshaping value-based pricing in transactional practices. Through practical examples, participants will examine how automation, document-generation tools and data-driven risk assessment influence deal timelines, staffing, and perceived client value. The session offers concrete strategies for positioning and communicating fees in a market where efficiency gains challenge traditional pricing models.

SPEAKERS

Barbara
Koenen-Geerdink

Beyond Billable Hours
Dubai, United Arab Emirates

Bio

Barbara Koenen-Geerdink is a seasoned business development and marketing leader with extensive experience in international law firms, including as CMO of the largest law firm in the Middle East. She is the author of the business book “Beyond Billable Hours: The Growth Accelerator for Lawyers” and senior law firm strategy consultant through her business Beyond Billable Hours, working across various international law firms and technology companies. Barbara is also the co-founder of BOOST, a global community for law firm BD and marketing professionals.

Marieke
van der Wilt

The Value Collective
Amsterdam, Netherlands

Bio

Marieke van der Wilt is founder of The Value Collective, a strategy and pricing boutique working primarily with professional services firms. She advises and trains law firms on pricing, fee arrangements and margin optimisation, alongside broader work on law firm economics and business model design. Her pricing experience extends beyond the legal sector.
Before founding The Value Collective, Marieke led pricing and business development at De Brauw Blackstone Westbroek, a leading Dutch law firm. She holds an MSc in Behavioural Economics and Game Theory.

Stijn
van Oirschot

Beyond Billable Hours
Brabantse Stedenrij, Netherlands

Bio

Stijn van Oirschot is a law firm growth strategist working at the intersection of business development, marketing, and technology. A former legal tech startup founder, he advises law firm leaders on practical innovation, combining BD and marketing knowledge with a builder’s understanding of how AI and today’s technologies actually work and should be implemented. He is the co-founder of Beyond Billable Hours, through which he runs interactive workshops on the business of law and builds The Law Firm Growth Game, a business strategy simulation used by law firms.