Julia Pazos is a partner at Cescon Barrieu, one of Brazil’s leading full-service law firms, where she focuses on intellectual property, technology, and the digital economy. With more than 20 years of experience, she advises Brazilian and international companies on complex matters involving trademarks, copyright, technology transactions, digital platforms, and emerging regulatory frameworks.
A substantial part of Julia’s practice is dedicated to the creator economy, digital marketing, and influencer-driven business models. She regularly advises companies on influencer agreements, brand ambassador programs, licensing arrangements, and co-branding partnerships involving high-profile creators and digital personalities. Her work also includes advising brands and investors on intellectual property protection, monetization strategies, and risk management in campaigns involving influencers and multi-generational endorsement structures.
Julia is also actively involved in legal discussions surrounding emerging technologies and digital business models, including AI regulation, platform governance, Web3 initiatives, and digital content monetization. She frequently speaks at international conferences on topics related to artificial intelligence, intellectual property, digital regulation, and the evolving creator economy.
Her experience advising global brands, digital platforms, and technology-driven businesses provides her with a practical perspective on the intersection between influencers, digital identity, intellectual property, privacy, and commercial interests in today’s highly connected digital environment.