Family life has moved online – and, increasingly, it is monetised. Family influencers, sharenting and child influencers raise complex cross-border questions at the intersection of family law, privacy and data protection, IP/media and platform law, and private clients / wealth planning. This session will explore the legal and ethical fault lines when creating, sharing, and monetizing content turns family life into a business model, offering a practical, lawyer-to-lawyer discussion on the legal risks arising when personal relationships and online businesses collide.